# Story Design

> Story Design is a design, innovation and brand consultancy studio in Noida (Delhi NCR), India, founded in 2012 by Reetesh Mohan. It offers industrial design, packaging design, branding, brochure design, UI/UX, 3D product animation, and social media, UGC and influencer marketing, mainly for home appliance, consumer electronics, LED lighting, FMCG and medical device brands.

Key facts:
- Founded: 2012
- Founder: Reetesh Mohan (mechanical engineer, Punjab Technical University; executive programmes at MIT Professional Education, IIM Lucknow and SPJIMR)
- Studio: 921, Tower C, Noida One, B/8, Sector 62, Noida 201301, Uttar Pradesh
- Contact: info@storydesign.in, +91 96509 99361 (India), +971 50 264 2099 (UAE, Dubai), +966 53 477 3843 (Saudi Arabia)
- Presence: studio in Noida (Delhi NCR), India; projects across the UAE, Saudi Arabia and the wider GCC
- Social: Instagram https://www.instagram.com/storydesign.in/ · Facebook https://www.facebook.com/Storydesign-1446108355635528 · LinkedIn https://www.linkedin.com/in/storydesign2/ · YouTube https://www.youtube.com/channel/UCoK5xOJUhSXr_WvyKISvf5w
- Track record: 650+ products designed, 350+ branding projects, 150+ UI/UX projects, 100+ 3D animations, 50+ performance marketing campaigns
- Product categories: mixer grinders, air coolers, ceiling fans, RO water purifiers, geysers, irons, washing machines, LED lighting, electrical switches, medical devices
- Brands worked with include Aprato, Bosch, Carrier Midea, Crabtree, Crompton, Finolex, Groupe SEB, Haier, Havells, Hindware, Honeywell, Kenstar, Livguard, Luminous, Magneti Marelli, Maharaja Whiteline, Microtek, Naturin, Nestlé, Orient Electric, Oristar, Pan Vilas, Panasonic, Philips, Remi, Schneider Electric, Usha and Weston
- Fees: fixed fee per project stage, quoted on request

## Key pages

- [Home: Story Design, design, brand and launch studio in Noida](https://thestorydesign.com/): one studio for product design, packaging, 3D animation, social media, UGC, influencer and events; six service channels
- [Brand studio: branding, 3D animation, social media, UGC, influencer and events & exhibitions](https://thestorydesign.com/brand-studio/): one team for a product launch across six channels; packaging for Kenstar and HPL, 3D animation for Bexton, Oristar, Sujata and Zenith, social media for White-Westinghouse and Taharat, UGC for APL Footwear, Canjuice and Shakti, influencer playbook, exhibition display and signage for HPL, and a typical 12-week launch plan
- [Branding creatives: logo, stationery, packaging, hoarding, brochure, standee and POSM design](https://thestorydesign.com/branding-creatives/): Branding creatives case studies: logo and stationery (La Credo), packaging (Kenstar, 250 products), hoardings and press ads (Del Monte, HPL, Yonex, Haier India), brochures (Haier India, HPL, Dot 2 Dotz), standees, merchandising display units and POSM (HPL Zerpher)
- [3D product animation and brand films](https://thestorydesign.com/3d-product-animation/): 3D product animation and brand films: 12 films for Bexton air coolers, IVAS and Oristar SORA ceiling fans, Zenith and Omegas IYCA water heaters, Sujata Pearl 60 chimney, weSnack makhana, HYBEC fans, Agilon fire-safe cables, Brano school shoes and Untamed apparel
- [Social media marketing](https://thestorydesign.com/social-media-marketing/): Social media marketing case studies: White-Westinghouse always-on AC content, Taharat pre-launch teaser, Mango Closet fashion e-commerce campaigns, Eid al-Adha posts for Taxman and White-Westinghouse
- [UGC video production](https://thestorydesign.com/ugc/): UGC video production case studies: creator-style videos for Shakti ceiling fans, APL Footwear and Canjuice, six UGC formats, and how usage rights are handled
- [Influencer marketing](https://thestorydesign.com/influencer-marketing/): Influencer marketing: creator shortlists and audits, ASCI-compliant disclosure, tracking codes and reporting, with a worked example of a six-week launch plan (illustrative)
- [Events and exhibition design](https://thestorydesign.com/events-exhibitions/): Events and exhibition design: HPL Zerpher launch display system, screen content for stalls, a stall design checklist, a 12-week stall timeline and event types
- [About Story Design](https://thestorydesign.com/about/): origin since 2012, manifesto, BUILD design process (Blueprint, Uncover, Ideate, Learn, Deploy), team, and an index of product categories with clients
- [FAQ](https://thestorydesign.com/faq): 45 answers about the studio, industrial design, packaging, branding creatives and POSM, brochures, 3D animation, social media, UGC, influencer marketing, and events and exhibitions
- [Industrial Design Knowledge Hub](https://thestorydesign.com/industrial-design/): process, costs, appliance category guides, design for manufacture, design registration in India, glossary
- [Founder: Reetesh Mohan](https://thestorydesign.com/founder/): background, education, approach and speaking
- [Contact](https://thestorydesign.com/contact/): email info@storydesign.in, phone +91 96509 99361, project brief form, Noida (Delhi NCR) studio address
- [Full text of all FAQ answers](https://thestorydesign.com/llms-full.txt)

## Services

1. Industrial and product design: design research, gap analysis, concept sketches, 3D CAD, photoreal renders, CMF, mock-ups and prototypes ([details](https://thestorydesign.com/product-design/))
2. Design engineering and tooling: product engineering, design for manufacture, tooling support, sourcing and localisation
3. HMI, UI and UX design: appliance HMI, mobile apps, websites and e-commerce
4. Brand strategy and identity: brand consulting, positioning, architecture, logos, guidelines and visual brand language
5. Packaging design: retail and e-commerce packs, foiling, UV and embossing, range-wide pack systems, Legal Metrology and FSSAI label compliance ([details](https://thestorydesign.com/packaging/))
6. Brochures, print and retail: brochures, catalogues, posters, ads, hoardings, standees and POSM ([details](https://thestorydesign.com/branding-creatives/)); events and exhibition design ([details](https://thestorydesign.com/events-exhibitions/))
7. 3D product animation: ad films, feature and exploded-view animations, corporate and e-commerce videos built from product CAD ([details](https://thestorydesign.com/3d-product-animation/))
8. UGC content and influencer campaigns: creator sourcing, scripts, unboxing, demo and review videos, ASCI-compliant disclosures ([UGC](https://thestorydesign.com/ugc/), [influencer](https://thestorydesign.com/influencer-marketing/))
9. Social media and performance marketing: content calendars, reels, Instagram, YouTube and LinkedIn, paid social and search, SEO ([details](https://thestorydesign.com/social-media-marketing/))

## Selected work

- Hindware: Snowcrest 100 L / 60 L desert air cooler, seven months from design (June 2017) to launch (January 2018)
- Hindware: Moonbow wall-mounted RO water purifier
- Maharaja Whiteline: desert air cooler (front grille that suggests a bigger air throw, curved slim back, rear grip) and Bell mixer grinder
- Usha International: 8-in-1 mixer grinder (2016) and ceiling fan concepts
- Kenstar: packaging brand language across 250 products
- HPL: Zerpher ceiling fan packaging, standee, brochure, LED glow board, dangler, poster, hoarding and product display in one brand language
- La Credo: five ceiling fan packaging concepts; Crabtree: Smartup switch premium packaging; Bikano: Shahi Paneer Masala cartons
- Philips: sandwich maker concept; Bluebird: Go Gravity water purifier
- Crompton: Cool Breeze DAC 53 air cooler
- Oristar: Glow 50 W LED bulb packaging (2026)
- Haier: tri-fold washing machine brochure