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3D PRODUCT ANIMATION. What a camera can't show.

Motors, inner tanks, light and finish, ready before the first production sample exists. Built from the product's own 3D data, so every detail is true.

Story Design makes 3D product animations and brand films for product brands from its studio in Noida (Delhi NCR), India. It has produced 100+ 3D animations, built from each product's own CAD data, for launches, digital and TV ads, exhibition screens and e-commerce listings. The films on this page include Bexton air coolers, IVAS and Oristar SORA ceiling fans, Zenith and Omegas water heaters, the Sujata Pearl 60 chimney, weSnack makhana and HYBEC fans, plus brand films for Agilon, Brano and Untamed.

100+3D animations produced
12films on this page
CADevery film starts from real 3D data
Now playing · Bexton teaser
  1. Bexton0:28
  2. IVAS1:27
  3. Oristar SORA0:50
  4. Zenith1:04
  5. Omegas IYCA1:05
  6. Sujata Pearl 600:43
  7. weSnack0:20
  8. HYBEC0:19
  9. Agilon0:35
  10. Brano0:19
  11. Untamed0:15
11 case studies · 12 films · tap a title to jumpFees on request
Case studies · one film at a time

Eleven briefs, twelve films.

Each case starts with what the brand needed the film to do, then shows the film. Press play: every video loads only when you ask for it.

Case 01 · 3D animation · Bexton air coolers

A launch in two films. Tease first, then explain.

For Bexton's new generation of air coolers, Story Design made two 3D animations: a dark, cinematic launch teaser for the range (“Coming soon”, “Crafted for every space”, “Powerful”, with tank capacities from 15 to 200 litres) and a bright feature film for the 16-inch cooler that opens up the high-speed motor, the 15-litre water tank, and inverter-compatible, energy-saving operation.

3D animation0:28
Launch teaser · 0:28
3D animation0:45
16-inch cooler feature film · 0:45

Brief

Launch a new generation of air coolers before launch photography existed.

Move

Two films with two jobs: a dark, cinematic teaser for anticipation, and a bright feature film for the purchase decision.

Made

A range teaser and a 16-inch cooler feature animation, both built from the product's own 3D data.

Case 02 · 3D animation · IVAS ceiling fan

Light, layers, and almost no sound.

A 3D animation for an IVAS ceiling fan, powered by Infra.Market: the fan's warm light shower and POS technology, billed as a first in India, its layered construction in an exploded view, and its low-noise operation.

3D animation1:27
IVAS · Ceiling fan light and silence · 1:27

Brief

Explain a fan whose benefits, a warm light shower and quiet running, are invisible in a photo.

Move

Open the product up: an exploded view of its layers, light that pours from the fan, and close-ups that slow down for each claim.

Made

A feature film for launch and listings, credited to IVAS, powered by Infra.Market.

Case 03 · 3D animation · Oristar SORA BLDC fan

Inspired by innovation, shown in close-up.

A 3D animation for the Oristar SORA ceiling fan: BLDC motor technology revealed in close-up, the fan's integrated light ring, and its colour options, finishing in Pearl White against a starfield.

3D animation0:50
Oristar · SORA BLDC fan inspired by innovation · 0:50

Brief

Show why a BLDC fan with an integrated light ring is worth paying more for.

Move

Reveal the motor technology in close-up, then let the light ring and colour options carry the design story.

Made

A feature animation closing on the Pearl White finish against a starfield, cut for ads and listings.

Case 04 · 3D animation · Zenith water heater

Inside and out, in one minute.

A 3D animation for a Zenith water heater: the body emerges from darkness, the shell opens to show the steel inner tank, and the film closes on its 5-star rating.

3D animation1:04
Zenith · Water heater inside and out · 1:04

Brief

Make a white box on a bathroom wall feel engineered and trustworthy.

Move

Bring the body out of darkness, open the shell to show the steel inner tank, and land on the 5-star rating.

Made

A product film for launch, dealers and e-commerce listings.

Case 05 · 3D animation · Omegas IYCA water heater

Crafted with excellence, lit like a hero.

A 3D animation for the Omegas IYCA water heater: a soft white body, a glowing ring display for temperature sensing, and dramatic red and amber light to say “hot water”.

3D animation1:05
Omegas · IYCA water heater crafted with excellence · 1:05

Brief

Give a water heater a premium, design-led presence.

Move

Treat it like a hero product shot: soft white surfaces, a glowing ring display, and red and amber light that says hot water.

Made

A product animation for launch and social media.

Case 06 · 3D animation · Sujata Pearl 60 chimney

Touch and curve, in a real kitchen.

A 3D animation for the Sujata Pearl 60 kitchen chimney: the chimney in a modern kitchen, then close-ups of its curved glass and touch controls, with the 5-year warranty mark throughout.

3D animation0:43
Sujata · Pearl 60 chimney touch and curve · 0:43

Brief

Sell a kitchen chimney on design and ease of use, not just suction numbers.

Move

Place it in a modern kitchen first, then move in close on the curved glass and touch controls, with the warranty mark throughout.

Made

A product film for launch, dealers and online listings.

Case 07 · 3D animation · weSnack makhana

A healthy crunch, packed with play.

A playful 3D animation for weSnack makhana: packs arrive by mailbox, a canister rolls across a garden, makhana fills a glass bowl, and the full flavour range lines up under “A healthy crunch packed with flavour”.

3D animation0:20
weSnack · Makhana a healthy crunch · 0:20

Brief

Make a healthy snack range feel fun enough for the feed.

Move

A playful 3D world: packs arriving by mailbox, a canister rolling across a garden, makhana pouring into a bowl.

Made

A range animation that ends on the full flavour line-up.

Case 08 · 3D animation · HYBEC brand teaser

Designed to lead, in light and shadow.

A brand teaser for HYBEC fans: fan blades turn in light and shadow under the lines “Designed to lead”, “Driven by precision” and “Where performance meets perfection”, before the HYBEC mark resolves on white.

3D animation0:19
HYBEC · Fan brand logo reveal · 0:19

Brief

Introduce a fan brand with presence before any single product.

Move

Blades turning in light and shadow, three short lines, and the HYBEC mark resolving on white.

Made

A logo and brand teaser for launch, events and social media.

Case 09 · Brand film · Agilon fire-safe cables

Where safety matters, shown where people live.

A brand film for Agilon fire-safe cables: hospitals, offices, malls and apartments where people depend on safe wiring, cut against close-ups of the cable's layered construction. The film carries an on-screen note that its scenes are AI-generated.

Brand film0:35
Agilon · Fire-safe cable where safety matters · 0:35

Brief

Make a cable, hidden inside walls, matter to the people it protects.

Move

Hospitals, offices, malls and homes cut against close-ups of the cable's layers. The AI-generated scenes are labelled on screen.

Made

A brand film for digital, events and dealer meets.

Case 10 · Brand film · Brano school shoes

First bell to last.

A brand film for Brano school shoes: children board the school bus, run across the playground and sit in a row on a sunny wall, with the shoes always in the frame.

Brand film0:19
Brano · School shoes first bell to last · 0:19

Brief

Sell school shoes to parents through the day their children actually have.

Move

The school bus, the playground and a sunny wall, with the shoes always in frame.

Made

A lifestyle brand film for the back-to-school season.

Case 11 · Brand film · Untamed apparel

Thread to dragon.

A brand film for Untamed apparel: a dragon bursts through a lantern-lit gate, a single red thread takes over the screen, and the word UNTAMED is embroidered onto a hoodie in close-up.

Brand film0:15
Untamed · Apparel thread to dragon · 0:15

Brief

Give a fashion label attitude in under a minute.

Move

A dragon bursts through a lantern-lit gate and one red thread takes over, ending on the word UNTAMED embroidered on a hoodie.

Made

A brand film for social media and launch.

Where the films run

One 3D scene, a dozen places to play.

Because every film is built from a 3D scene, not a one-off shoot, each one can be re-cut for every screen it needs, and re-rendered for new colours or models later.

  • LaunchLaunch events and dealer meetsThe big-screen version, with sound, for the reveal.
  • AdsDigital and TV ads6, 15 and 30 second cut-downs in 16:9, 9:16 and 1:1.
  • CommerceAmazon, Flipkart and brand storesListing videos that work without sound.
  • RetailIn-store screensShort loops for dealer counters and brand shops.
  • ExpoExhibition stallsSilent, seamless loops for LED walls. See events & exhibitions.
  • SocialReels and YouTubeVertical edits with hooks in the first two seconds.

Honest about AI. We use generative AI where it serves the story, alongside 3D animation and live footage, all directed, edited and finished by our studio. AI-generated people and places are labelled where platforms and advertising guidelines require it, as the Agilon film does on screen.

What we make

3D animation, defined.

The kinds of film we make, and where each one earns its keep.

Launch films
Short films that introduce a new product or range, often before production samples exist.
Feature explainers
One benefit at a time, shown working: motors, airflow, tanks, controls.
Exploded views
The product taken apart in 3D to show its layers, parts and build quality.
Brand and logo teasers
Five to twenty seconds that make a mark or a range memorable.
Ad cut-downs
16:9, 9:16 and 1:1 versions, with 6, 15 and 30 second edits for each platform.
E-commerce listing videos
Silent-friendly product videos for Amazon, Flipkart and brand stores.
Exhibition screen loops
Silent, seamless loops for stall LED walls and dealer counters.
Brand films
Mood and story films that combine 3D, live footage and generative AI, labelled where required.
Variants and colourways
New colours or models rendered from the same 3D scene, without a new shoot.
How the work runs

From CAD to final cut.

Five stages, with a review at the end of each, so nothing is rendered twice.

  1. Script and storyboardWhat the viewer must remember, frame by frame, with timings.
  2. 3D model from CADThe product's own CAD files cleaned up for animation; built from drawings if there is no CAD.
  3. Look developmentMaterials, colours, finishes and lighting matched to the real product.
  4. Animation and renderCamera moves, exploded views and effects, rendered in full resolution.
  5. Edit, sound and cut-downsMusic, sound design, supers and every format the media plan needs.
Notes · quick answers

3D product animation, in brief.

The same answers appear in the Story Design FAQ.

01

What is 3D product animation?

3D product animation is computer-generated video of a product built from 3D models. It shows features, internal mechanisms, exploded views and use cases that are hard or expensive to film.

02

Does Story Design make 3D animations?

Yes. Story Design has produced 100+ 3D animations for product advertisements and corporate videos. Animations are built from the product's own CAD data, so details and proportions are accurate, and they are used for launches, digital and TV ads, exhibition screens and e-commerce listings.

03

Why use 3D animation instead of a live product shoot?

3D animation can start from CAD before production samples exist, can show the inside of a product and how parts fit together, and can be updated for new colours or variants without a new shoot.

04

How long does a 3D product animation take?

A 30 to 60 second 3D product animation typically takes two to four weeks from script and storyboard to final render, once the product's 3D data is available. Longer films, many variants or character animation take more time.

05

What do you need to make a 3D product animation?

The product's 3D CAD files (STEP, IGES or native files), colour and finish references, the logo and brand guidelines, and a list of the features to show. If there is no CAD, a 3D model can be built from drawings, photographs or a physical sample.

Your film

YOUR PRODUCT, BEFORE IT EXISTS.

Your film · Brief pending · Fees on request

Send the product, the launch date and the CAD files if you have them. We reply with a script outline, a timeline and a quote.

info@storydesign.in
+91 96509 99361
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