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Story Design · Brand studioStalls · Displays · Screens · Launches

EVENTS & EXHIBITIONS. Stalls, displays and screens that stop the aisle.

Visitors give a stall about three seconds. We design for those three seconds: one clear brand, one hero product, one screen worth stopping for.

Story Design designs and builds exhibition stalls and event spaces for product brands in India, the UAE and Saudi Arabia, from its studio in Noida (Delhi NCR): stall concepts, 3D views and production drawings, fabrication and on-site installation, product display units, standees, LED signage and 3D films for stall screens, for trade fairs, product launches and dealer meets. Stalls include Golstar at LED Expo Mumbai, Tharwah in Saudi Arabia and Arab Lab Scientific Equipment in the Middle East.

5case studies on this page
3countries: India, UAE, Saudi Arabia
8–12weeks to plan a stall
Golstar exhibition stall at LED Expo Mumbai, designed and built by Story DesignBuilt · Golstar · LED Expo Mumbai
  1. Golstar · MumbaiDesign + build
  2. Tharwah · Saudi ArabiaAward-winning stand
  3. Arab Lab · Middle EastDesign + build
  4. HPL ZerpherDisplay system
  5. Stall screens3D loops
Sketch · 3D · drawings · fabrication · installationFees on request
Case studies · one at a time

Designed, built, walked up to.

Three stalls we designed and built, in Mumbai, Saudi Arabia and the Middle East, a launch display system that travels from store to stall, and the screen content that makes people stop.

Case 01 · Stall design & build · Golstar, LED Expo Mumbai

A red room of light, in a hall full of lights.

Story Design designed and built the Golstar stall at LED Expo Mumbai: an open, two-sided corner stand in Golstar red and white, with an illuminated star fascia visible down both aisles, lit wall displays for the LED range, a reception counter on the corner and a seating area for dealer meetings. The studio took it from sketches and 3D views to production drawings, fabrication and on-site installation.

Golstar exhibition stall at LED Expo Mumbai, designed and built by Story Design: red and white corner stand with a lit star fascia, product walls and a meeting area
The finished stall, open on two aisles
Golstar stall under construction at LED Expo Mumbai, built by Story Design
Build: walls and display panels going up
Golstar stall nearing completion at LED Expo Mumbai, with furniture being placed
Build: furniture and graphics on site

Brief

A bold, product-focused stall that reflects Golstar's brand, shows the LED range clearly and gives dealers a place to sit and talk.

Move

Make the brand the light source: a glowing star fascia above a red and white box, with every product wall lit like a showroom.

Made

Concept sketches, 3D views, production drawings, fabrication, on-site installation and branding, delivered on the committed timeline.

Case 02 · Stall design & fabrication · Tharwah, Saudi Arabia

Three circles, and an award on the counter.

For Tharwah, a Saudi training and human-capital company, Story Design designed and built a compact exhibition stand around the brand's three-circle mark: a backlit white tower carrying the logo, a glowing reception counter with the Arabic and English wordmark, suspended light boxes, a glass-walled meeting room and a screen wall for the “Empowering human potential” campaign. The stand received a Best Innovative Booth award.

Tharwah exhibition stand by Story Design with the three-circle logo on a backlit tower, a glowing reception counter and suspended light boxes
The stand: logo tower, lit counter and meeting room
Tharwah exhibition stand reception by Story Design, with screen and seating
Reception, screen and seating
Best Innovative Booth trophy on the Tharwah stand designed by Story Design
Best Innovative Booth award

Brief

Give a people-development company a stand that feels as calm and premium as its brand, in a hotel ballroom full of competitors.

Move

Let the logo do the work: its three circles, backlit, at the height people see first, with a counter that glows from inside.

Made

Stand design, 3D views, fabrication, light boxes, counter, meeting room and screen graphics.

Case 03 · Stall design & fabrication · Arab Lab, Middle East

A laboratory stand with a local accent.

For Arab Lab Scientific Equipment, a laboratory equipment supplier in the Middle East, Story Design designed and fabricated an exhibition stand in white and warm orange: Arabic geometric lattice panels framing backlit product lightboxes, a large LED screen carrying the line “Your Lab's Smart? We'll Make it Smarter”, and lit display counters for the brands Arab Lab represents.

Arab Lab Scientific Equipment exhibition stand by Story Design with a large LED screen and Arabic geometric lattice panels
The LED screen wall and brand counter
Side view of the Arab Lab exhibition stand by Story Design, with backlit lightboxes, lattice panels and display counters
Lightboxes, lattice panels and display counters

Brief

Present a distributor with many partner brands as one clear, premium company.

Move

A calm white structure with one warm accent colour and a regional pattern, so partner brands sit inside Arab Lab's own look.

Made

Stand design, 3D views, fabrication drawings, lightbox graphics and screen content.

Case 04 · Launch display system · HPL Zerpher

A fan you can walk up to, on any floor.

For the launch of HPL's Zerpher ceiling fan, Story Design designed a family of display pieces that work in a store, at a dealer meet or on an exhibition stall: a wall display unit that holds a working fan above a red spine of blade and motor samples, a roll-up standee, a backlit LED glow board and ceiling danglers, all in one brand language.

HPL Zerpher wall display unit by Story Design, holding a working ceiling fan above a red spine of blade and motor samples
Wall display unit: a working fan above the sample spine
HPL Zerpher roll-up standee by Story Design
Roll-up standee
HPL backlit LED glow board by Story Design
Backlit LED glow board
HPL Zerpher ceiling danglers by Story Design
Danglers above the aisle

Brief

Launch a ceiling fan, a product people judge by looking up, in places where it is usually a box on the floor.

Move

Put a working fan at eye level on a wall unit shaped like the brand's red sweep, and surround it with portable pieces that travel from store to stall.

Made

A wall display unit design with 3D views, a standee, an LED glow board and danglers, with files for fabricators and printers.

See the full HPL Zerpher branding case →
Case 05 · Stall screens · 3D animation loops

The screen that stops the aisle.

Every 3D product animation Story Design makes can be re-cut for an exhibition stall: a silent, seamless loop for an LED wall or TV, with large supers instead of voice-over, because stalls are loud and visitors give a screen about three seconds. The films below, for Oristar, Sujata, IVAS and HYBEC, show the kind of footage a stall loop is cut from.

Frame from the Oristar SORA BLDC fan 3D animation by Story Design
Oristar SORA BLDC fan · 3D animation
Frame from the Sujata Pearl 60 chimney 3D animation by Story Design
Sujata Pearl 60 chimney · 3D animation
Frame from the IVAS ceiling fan 3D animation by Story Design
IVAS ceiling fan · 3D animation
Frame from the HYBEC fan brand teaser by Story Design
HYBEC · brand teaser

Brief

A stall screen has to work without sound, from five metres away, for people who are walking.

Move

Big product, big words, short scenes, and a loop with no visible start or end.

Made

Loop edits of the brand's animations, sized for the stall's screens and LED walls.

Watch the films with sound on the 3D product animation page.

Stall design checklist

What a stall design should include.

The eight things we deliver for every exhibition stall, so the fabricator can build it and the visitor understands it in one glance.

STOREAISLEAISLE3 m × 3 m · corner stall · plan1234567
  • 1Brand fascia, readable from the aisle
  • 2Product display wall
  • 3LED screen with silent loops
  • 4Demo counter at the aisle edge
  • 5Standee to stop passers-by
  • 6Meeting table for dealers
  • 7Storage for stock and bags
Anatomy of a 3 × 3 m corner stall · illustrationWhat every plan we draw includes
  • Layout planDisplay, demo, meeting and storage zones, and how visitors walk through.
  • ElevationsEvery wall drawn with graphics, lighting and screen positions.
  • Aisle testBrand name and one headline readable from the aisle.
  • Product displayPlinths, wall units or working demos for the hero products.
  • Screen contentSilent loops sized for each screen and LED wall.
  • Graphics filesPrint-ready artwork at full size, with bleed and material specs.
  • Fabricator drawingsDimensions and materials the builder can quote and build from.
  • Organiser rulesHeight limits, fire rules and approval deadlines checked early.
The countdown

Start twelve weeks out, not four.

A typical timeline for an exhibition stall. Screen films and product samples usually take the longest, so they start first.

  1. 12–10 weeksBrief and spaceBooth size, goals, products and organiser rules.
  2. 10–8 weeksConceptLayout and 3D views, with two routes.
  3. 8–6 weeksDesign detailElevations, graphics and screen storyboards.
  4. 6–4 weeksApprovals and quotesOrganiser approval; fabricators quote and book.
  5. 4–1 weeksBuild and printFabrication, printing and screen edits.
  6. Show weekSet-up and liveOn-site checks; the stall opens.
Events we design for

From the trade fair to the dealer meet.

The same brand language on every floor: a stall, a stage, a showroom or a hotel ballroom.

  • Trade fairExhibition stallsStall concept, graphics, display units and screens for trade fairs.
  • LaunchProduct launchesStage backdrop, reveal film, product display and press kit.
  • TradeDealer and distributor meetsBackdrops, standees, presentation design and range displays.
  • RetailIn-store activationsPop-up displays, standees and POSM for launch weekends.
  • IndustryConferences and panelsStage backdrops, name boards and screen content.
  • DigitalEvent contentTeasers before, reels during and recap posts after.
On the industry floor

We know the room you are exhibiting in.

Story Design's founder, Reetesh Mohan, spoke on the panel at the Indian Fan Manufacturers' Association (IFMA) Annual General Meeting 2026 in New Delhi. The studio designs for the same appliance, lighting and consumer brands that fill these halls.

Reetesh Mohan of Story Design on the panel at the IFMA Annual General Meeting 2026, New Delhi
IFMA Annual General Meeting 2026, New Delhi · 22 September 2026
What we make

Events and exhibitions, defined.

What we design for an event or a trade fair, from the first sketch to the files the fabricator builds from.

Exhibition stall design
Layout, 3D views and elevations for shell-scheme and custom stalls.
Stall graphics
Fascia, wall graphics, counters and floor graphics at full print size.
Product display units
Plinths, wall units and working demos designed around the product.
Standees and backdrops
Roll-ups, step-and-repeat walls and stage backdrops.
LED and glow signage
Backlit logos and light boxes for stalls and stores.
Screen content
Silent loops and launch films for LED walls and TVs.
Launch event identity
A look for the event: invites, stage, badges and social posts.
Dealer-meet kits
Presentations, range displays, standees and take-home brochures.
Fabrication files
Drawings and specifications for builders and printers.
How the work runs

From floor plan to opening day.

Five stages, with the organiser's deadlines built into the plan from week one.

  1. Brief and spaceGoals, products, booth size and position, and the organiser's rules.
  2. Concept and 3DLayout and 3D views, with two routes to choose from.
  3. Design detailElevations, graphics, display units and screen storyboards.
  4. Production filesFabricator drawings, print files and screen edits.
  5. Build supportQuotes, checks with the fabricator and a set-up review.
Notes · quick answers

Events & exhibitions, in brief.

The same answers appear in the Story Design FAQ.

01

Does Story Design design exhibition stalls?

Yes. Story Design designs and builds exhibition stalls in India and the Middle East: concept sketches, 3D views, production drawings, fabrication and on-site installation, plus graphics, product display units and screen films. Projects include the Golstar stall at LED Expo Mumbai and a stand for Arab Lab Scientific Equipment.

02

What should an exhibition stall design include?

An exhibition stall design should include a layout plan with product display, demo and meeting areas, elevations with graphics and lighting, a brand name and headline visible from the aisle, content for screens, and drawings the fabricator can build from.

03

How early should you start designing an exhibition stall?

Start eight to twelve weeks before the show. That leaves time for the design, the organiser's approvals, fabrication and printing; screen films and product samples often take the longest.

04

Should I register my design before launching the product?

Yes. A design must be new when you file, so file the design application before the product is shown publicly at a launch, trade fair or online listing.

Your next show

YOUR STALL, WORTH STOPPING FOR.

Your event · Brief pending · Fees on request

Tell us the event, the dates, the booth size and the products. We reply with the questions that matter, a timeline and a quote.

info@storydesign.in
+91 96509 99361
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