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UGC VIDEO. Real faces, real rooms, real products.

People scroll past ads. They stop for a person they believe. We make videos that look and sound like a recommendation, not a commercial.

Story Design produces UGC (user-generated content) style videos for product brands from its studio in Noida (Delhi NCR), India: creator-led unboxings, demos, reviews, try-ons and lookbooks, cut vertical-first for Instagram reels, paid social ads and Amazon or Flipkart listings. The studio sources creators, writes scripts and agrees usage rights upfront; the videos on this page are for Shakti ceiling fans, APL Footwear and Canjuice.

3case studies on this page
6formats we script
9:16vertical first
UGC · 9:16 · sound on
Reel STORY DESIGN
APL Footwear · try-on
Case studies · one video at a time

Three products, three ways to feel real.

A presenter at home, a silent try-on and a creator lookbook. Press play: videos load only when you ask.

Case 01 · Creator-style · Shakti ceiling fan

A friend's recommendation, with a remote in hand.

A presenter-led video for a Shakti ceiling fan: a host in a calm living room switches the fan on with its remote and talks the viewer through its high-speed performance, the way a friend would recommend it.

Creator-style0:19
Shakti · Ceiling fan presenter-led demo · 0:19

Brief

Explain a fan's high-speed performance without sounding like an advert.

Move

A presenter at home, in a calm living room, switching the fan on and talking to camera the way a friend would.

Made

A presenter-led demo cut for YouTube, ads and listings.

Case 02 · UGC-style · APL Footwear sandals

Picked up, slipped on, walked off.

A vertical try-on reel for APL Footwear: maroon sandals picked up, slipped on and worn, closing on the brand's sign-off. Short, quiet and made for the feed.

UGC-style0:10
APL Footwear · Sandals try-on reel · 0:10

Brief

Show how a pair of sandals looks and feels on, in under fifteen seconds.

Move

No talking, no studio: a quiet try-on, close on the feet, ending on the brand's sign-off.

Made

A vertical try-on reel for Instagram and shopping ads.

Case 03 · UGC-style · Canjuice polo T-shirts

One creator, three looks, one beat.

A vertical lookbook reel for Canjuice: one creator, three polo looks, shot on heritage steps and cut to the beat for Instagram and shopping ads.

UGC-style0:15
Canjuice · Polo T-shirts lookbook reel · 0:15

Brief

Sell a range of polos as a wardrobe, not a single product.

Move

One creator, three looks, shot on heritage steps and cut to the beat.

Made

A vertical lookbook reel for Instagram and shopping ads.

UGC formats · what we script

Six formats that sell without shouting.

Every UGC brief starts by choosing the format that fits the product and the place the video will run. These are the six we script, cast and cut most often.

  1. 01
    Ads · Reels · Listings

    Unboxing

    The first 30 seconds with the product: box, contents, first touch. Proves the pack and the product live up to the promise.

  2. 02
    Reels · Listings

    Demo

    One feature, shown working in a real home. Best for appliances whose benefit is hard to explain in a photo.

  3. 03
    Ads · Listings

    Review

    A real user's honest verdict to camera after using the product for a while. Builds trust at the moment of purchase.

  4. 04
    Reels · YouTube Shorts

    How-to

    Set-up, cleaning or a recipe, step by step. Useful content that people save and share.

  5. 05
    Ads

    Problem → solution

    The everyday annoyance first, then the product fixing it. The workhorse format for paid social.

  6. 06
    Reels · Stories

    Day in the life

    The product in a real routine from morning to night. Shows how it fits a family, not just a countertop.

Usage rights first. Every creator agreement settles where and for how long the brand can use the video, in organic posts, paid ads and on Amazon or Flipkart listings, before anyone presses record. Paid creator posts carry an ad disclosure; see influencer marketing.

What we make

UGC video, defined.

What a UGC brief with Story Design can include, from casting to the rights paperwork.

Unboxing videos
The first thirty seconds with the product: box, contents, first touch.
Demo videos
One feature shown working in a real home.
Review videos
A real user's verdict to camera after living with the product.
How-to videos
Set-up, cleaning or a recipe, step by step, made to be saved.
Try-ons and lookbooks
Fashion and footwear worn, styled and cut to music.
Problem to solution ads
The everyday annoyance first, then the product fixing it.
Creator sourcing
Creators cast for the product's buyer, not for follower count.
Usage rights
Where, how long and in what edits the brand may use each video, agreed in writing.
Listing videos
Short product videos for Amazon, Flipkart and brand stores.
How the work runs

From brief to rights-cleared video.

Five steps, with usage rights settled before filming, not after the video goes viral.

  1. Brief and hooksThe product, the buyer, the platform and three opening hooks to test.
  2. Cast creatorsCreators whose own audience and style match the buyer.
  3. Script and shipA loose script, a shot list and the product delivered to the creator.
  4. Film and reviewThe creator films at home; we review takes and ask for pick-ups.
  5. Edit, cut-downs and rightsEdits for reels, ads and listings, with usage rights on file.
Notes · quick answers

UGC video, in brief.

The same answers appear in the Story Design FAQ.

01

What is UGC content marketing?

UGC (user-generated content) marketing uses photos, videos and reviews made by real customers or creators, rather than studio-produced ads, to show a product in everyday use. Because it looks like a real person's experience, it is widely used in social ads, Instagram reels and Amazon or Flipkart listings.

02

Does Story Design create UGC content?

Yes. Story Design sources creators, writes scripts, agrees usage rights upfront, and delivers unboxing, demo and review-style videos cut for ads, social media and marketplace listings.

03

What are UGC usage rights?

UGC usage rights are the permissions a brand gets from a creator to use their video: where it can run (organic posts, paid ads, marketplace listings), for how long, and whether it can be edited. They should be agreed in writing before filming.

04

What is the difference between UGC and influencer marketing?

Influencer marketing pays for a creator's reach: the post goes out to their own followers. UGC pays for the content itself: the brand gets the video to use on its own channels, ads and product listings, whether or not the creator has a large following.

Your next reel

YOUR PRODUCT, IN SOMEONE'S HANDS.

Your UGC brief · Brief pending · Fees on request

Tell us the product, the buyer and where the videos will run. We reply with formats, a creator plan and a quote.

info@storydesign.in
+91 96509 99361
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