Everything you'd ask on a first call: what we do, how long it takes, what it costs, and how the work actually runs. Reviewed by Reetesh Mohan.
Story Design is a design, innovation and brand consultancy studio in Noida (Delhi NCR), India, founded in 2012. These are the questions clients ask most, across industrial and product design, packaging, branding creatives, 3D product animation, social media, UGC, influencer marketing and events and exhibitions.
Founded in 2012, the studio has designed 650+ products and told their stories across branding, packaging, 3D animation, social and exhibition work. These answers cover the basics.
Story Design is a design, innovation and brand consultancy studio in Noida (Delhi NCR), India, founded in 2012. It offers industrial design, packaging design, branding and launch marketing, mainly for home appliance, consumer electronics, lighting, FMCG and medical device brands.
Story Design was founded in 2012 by Reetesh Mohan. He trained as a mechanical engineer at Punjab Technical University, worked in product development consulting before starting the studio, and has completed executive programmes at MIT Professional Education, IIM Lucknow and SPJIMR.
Story Design's studio is at 921, 9th Floor, Tower C, Noida One, B/8, Sector 62, Noida 201301, Uttar Pradesh, India, in Delhi NCR.
Story Design offers industrial and product design, packaging design, branding, brochure and catalogue design, UI/UX design, 3D product animation, social media marketing, UGC content creation, and influencer campaign management.
Story Design has designed 650+ products, including mixer grinders, air coolers, ceiling fans, RO water purifiers, geysers, irons, washing machines, LED lighting, electrical switches and medical devices.
Brands Story Design has worked with include Usha, Crompton, Haier, Havells, Panasonic, Philips, Bosch, Honeywell, Hindware, Orient Electric, Kenstar, Luminous, Livguard, Microtek, Maharaja Whiteline, Schneider Electric and Oristar.
Story Design quotes a fixed fee for each project stage, on request. The fee depends on how new the product is, how many parts it has, and how much research and prototyping it needs. Prototypes, moulds and certification are billed separately.
Send a short brief with the product category, target price and launch date to info@storydesign.in, or call +91 96509 99361. The studio replies with questions and a quote for the first stage.
What industrial design is, why it matters, how long it takes, and when to register a design in India.
Industrial design is the work of deciding what a mass-produced physical product should look like, how people will use it, and how it will be manufactured, so that it is useful, appealing and economical to make at scale.
Industrial design decides whether customers notice a product, choose it over a near-identical competitor, and enjoy using it, and it locks in much of the product's manufacturing cost before a single tool is cut.
Industrial design focuses on the form, usability and manufacture of physical, mass-produced objects. Product design is the broader term: it can include industrial design plus engineering and strategy, and in the software world it usually means designing apps and digital products.
A redesign of an existing appliance usually takes a few weeks to two months. A new product with research, prototypes and design for manufacture typically takes three to six months before tooling starts, and tooling adds more time.
A registered design in India is protected for 10 years from registration and can be extended once by 5 years, for a total of 15 years.
Yes. A design must be new when you file, so file the design application before the product is shown publicly at a launch, trade fair or online listing.
Story Design's product design service runs from research to production: product gap analysis and market mapping, product briefing, industrial design, mock-ups for form verification, 3D CAD engineering, prototyping for engineering fitment, product optimisation, and tooling and manufacturing support through to the pilot run.
Story Design handles engineering and tooling support as well as design. Concepts are engineered for manufacture and assembly (DFM and DFA), prototyped to check engineering fitment and handed over as final 3D CAD, with support until the first tool trial (T1). The studio can also coordinate tool manufacturing in India or abroad with the client's tool vendor or one it proposes.
Story Design's fees are on request. Each project is quoted after a short brief, based on the product, the number of design directions and how far the scope runs: design only, or through engineering, prototyping and tooling support.
What makes packaging successful, what shelf impact means, and how packaging influences buying decisions.
Successful packaging gets noticed, tells the shopper what the product is and why to buy it within a few seconds, protects the product through the supply chain, meets labelling law, and is affordable to produce on your filling or packing line.
Shelf impact is how well a pack gets seen, recognised and chosen among competing products at the point of sale, measured in the few seconds a shopper spends scanning a shelf or a screen of product thumbnails.
Packaging influences buying by getting a product noticed, signalling its quality and price tier, giving a reason to trust it, and making the choice easy, especially when shoppers decide at the shelf or from a phone screen rather than arriving with a brand in mind.
Story Design's branding and packaging service covers brand consulting, brand strategy and positioning, brand architecture, identity, logos and iconography, brand guidelines, visual brand language, packaging design, print collaterals and brochures, point-of-sale material, outdoor and press advertising, and social media creatives.
A visual brand language for packaging is a fixed system of colour, layout, photography, icons and type that every pack in a range follows, so new products can be added quickly and the whole range is recognised on the shelf. For example, Story Design created Kenstar's packaging brand language, used across 250 products.
Story Design usually presents three to five packaging directions for a brief: five for La Credo's ceiling fans and three each for the Kenstar Stello mixer grinder, Crabtree Smartup switches and Sujata's Viento fan. Each concept is shown with dielines and 3D mock-ups before a design is selected.
Story Design designs retail and outdoor branding as well as packaging, including standees, danglers, LED glow boards, product displays, posters, hoardings, bus-shelter posters, brochures, newspaper ads and social media creatives. For HPL's Zerpher ceiling fan, one brand language ran across eight such touchpoints.
Story Design's fees are on request. Each project is quoted after a short brief, based on the number of products or SKUs, the number of design directions and the touchpoints needed, from a single pack to a full range with retail and campaign material.
What 3D product animation is, why it beats a live shoot, how long it takes and what we need to start.
3D product animation is computer-generated video of a product built from 3D models. It shows features, internal mechanisms, exploded views and use cases that are hard or expensive to film.
Yes. Story Design has produced 100+ 3D animations for product advertisements and corporate videos. Animations are built from the product's own CAD data, so details and proportions are accurate, and they are used for launches, digital and TV ads, exhibition screens and e-commerce listings.
3D animation can start from CAD before production samples exist, can show the inside of a product and how parts fit together, and can be updated for new colours or variants without a new shoot.
A 30 to 60 second 3D product animation typically takes two to four weeks from script and storyboard to final render, once the product's 3D data is available. Longer films, many variants or character animation take more time.
The product's 3D CAD files (STEP, IGES or native files), colour and finish references, the logo and brand guidelines, and a list of the features to show. If there is no CAD, a 3D model can be built from drawings, photographs or a physical sample.
Social media content, UGC, influencer campaigns, usage rights, disclosure rules and how we choose creators.
Yes. Story Design plans and runs social media for product brands: monthly content calendars, reels, carousels and product demos, posting and community management on Instagram, YouTube and LinkedIn, and paid social campaigns for launches. The studio has run 50+ performance marketing campaigns.
A social media content calendar is a month-by-month plan of what a brand will post, on which platform and on which date: product posts, lifestyle and festival posts, reels and campaigns, approved in advance so the content stays consistent and on time.
Moment marketing is content tied to a festival, event or trending moment, such as Diwali, Eid or a cricket final, posted while people are already talking about it. It works when the brand has a real connection to the moment rather than posting a generic greeting.
UGC (user-generated content) marketing uses photos, videos and reviews made by real customers or creators, rather than studio-produced ads, to show a product in everyday use. Because it looks like a real person's experience, it is widely used in social ads, Instagram reels and Amazon or Flipkart listings.
Yes. Story Design sources creators, writes scripts, agrees usage rights upfront, and delivers unboxing, demo and review-style videos cut for ads, social media and marketplace listings.
UGC usage rights are the permissions a brand gets from a creator to use their video: where it can run (organic posts, paid ads, marketplace listings), for how long, and whether it can be edited. They should be agreed in writing before filming.
Yes. Story Design shortlists influencers by category and audience fit, checks audiences for fake followers, handles onboarding and briefs, makes sure paid posts carry ASCI-compliant ad disclosures, and reports results using tracking links.
ASCI's guidelines for influencer advertising require paid, gifted or otherwise sponsored posts to carry an upfront, clearly visible disclosure label such as #ad, #collab, #sponsored or #partnership. In videos the disclosure must appear in the video itself, not only in the caption.
Choose influencers by audience fit first: their followers' location, age and interests should match the buyer. Then check engagement quality and fake followers, and whether their past content suits the product category. Follower count comes last.
Common industry tiers are nano influencers with under 10,000 followers, micro influencers with 10,000 to 100,000, macro influencers with 100,000 to 1 million, and mega influencers above 1 million. Definitions vary between agencies and platforms.
Influencer marketing pays for a creator's reach: the post goes out to their own followers. UGC pays for the content itself: the brand gets the video to use on its own channels, ads and product listings, whether or not the creator has a large following.
The team that designed the product knows exactly what makes it different, so the content shows the real features instead of generic claims, and the product, packaging and social media all look and sound like one brand.
What an exhibition stall design should include, how early to start, and how we work with fabricators.
Yes. Story Design designs and builds exhibition stalls in India and the Middle East: concept sketches, 3D views, production drawings, fabrication and on-site installation, plus graphics, product display units and screen films. Projects include the Golstar stall at LED Expo Mumbai and a stand for Arab Lab Scientific Equipment.
An exhibition stall design should include a layout plan with product display, demo and meeting areas, elevations with graphics and lighting, a brand name and headline visible from the aisle, content for screens, and drawings the fabricator can build from.
Start eight to twelve weeks before the show. That leaves time for the design, the organiser's approvals, fabrication and printing; screen films and product samples often take the longest.
Tell us the product, the market and the launch date. We reply with the questions that matter, a timeline and a quote.